De Tagle Jewelers is established as one of the Bay Areas leading retail jewelers providing professional jewelry design, goldsmithing services, restoration of vintage, and contemporary jewelry, watch repair, hand selected diamonds, color gem stones and; achieving quality and excellence in all we do.

The nature of our work is as diverse as the wide variety of clientele and project types we have served. When it comes to jewelry, if you can dream it up, we can make it a reality!


The success of our business can best be measured by our long-standing client relationships and the professional recognitions of our peers.


Serving the community for three generations, De Tagle Jewelers is a San Jose-based business which offers a full range of services, including repairs, restoration, sales, appraisals, and custom work. Established in 1976, De Tagle Jewelers has grown from a small family owned Jewelry store and custom jewelry making, repair shop to its current multifaceted enterprise. We carry a wide variety of jewelry, watches, precious stones, and quality diamonds – and if we don’t have exactly what you’re looking for in stock, we’ll find it or make it for you!

De Tagle Jewelers growth and commitment to blending client needs has made our business one of the most reputable and reliable Jewelry stores in San Jose, California. Our store and knowledgeable staff has the primary objective of serving you and meeting your jewelry desires. Our philosophy is to be honest, sensitive, and realistic and to supply you with the best possible product for your money and budget. With three generations of jeweler experience we have a proven history of excellent performance, products, and customer satisfaction. We are proud to have served our customers and community for over 20 years, of our long-standing relationships with our customers, and we look forward to serving you!
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De Tagle Jewelers is owned and operated by Alfonso de Tagle. He was just a kid when he learned the jeweler’s trade and how to sell diamonds. His father passed down his skill and craftsmanship as a goldsmith to his sons. And as he learned the business from his father, so later did Alfonso’s nephew Daniel Sanchez-De Tagle.


In 1983 after working as an independent contractor for the two major jewelry corporations in the Bay Area, Alfonso opened his first jewelry store at Cambrian Plaza center in San Jose, California. Ten years later, Alfonso had the opportunity to expand the business and move his store to the front of the center. With the help of his nephew and now with twenty years of experience in the jewelry industry De Tagle Jewelers is one of the Bay Areas leading Jewelers.

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